Evolution of OOTD: Instagram, TikTok and Beyond

What does OOTD mean?

In 2016, when the term began to rise in popularity, We have provided a complete breakdown of what OOTD means and how it was used. She spoke style Founder Brian Sakawa defines OOTD as, “A common abbreviation used primarily in the form of hashtags on Instagram. This is a variant of WIWT (What I wore today) And is used in the context of fashion to tell others what they are wearing or not wearing. “

The word and the hashtag were originally applied to selfies and casual photos taken by friends. Sometimes the wearer of the aforementioned dress hits in an exaggerated manner and sometimes they act normally. The shots themselves either mimicked the fashion editorial or satirically mocked fashion marketing. Either way, the dress was always the center of attention.

Since then, the term has evolved to be ambiguous Any Outfit, regardless of who is wearing it. OOTD no longer means the specific outfit you are wearing that day. You can have any outfit that inspires you right now. Anyone can wear it and it can happen from any time. No matter the wear and tear, just the outfit.

Who started OOTD?

When we start talking about the word and the origin of the hashtag, we start to get into some muddy water. Like most commonly used hashtags and Internet jargon, OOTD has become so ubiquitous that its first use location and the identity of who first used it cannot be accurately identified. The term became commonplace in 2010 with the second wave of social media platforms such as Instagram, Twitter, Tumblr and YouTube. With this generation of social media platforms, style-centric accounts have exploded and OOTD has spread between them and their users.

OOTD posts first grew organically, as friends learned the word from other friends. Yet, even in those earlier days of social media, trends quickly snowballed and long ago it became a trending hashtag. All The main social platform. What started out as a short phrase to share your style with friends has become a competition for influence among style-centric social media users. Even so, owning one is still beyond the reach of the average person.

Unlike the OOTD hashtag trend, the official OOTD is a holiday source Is Clear. Reality TV star Stacey Schroeder has taken the necessary steps to establish National #OOTD Day as an officially recognized holiday In 2018. It wasn’t just a nonsense publicity stunt because Schroeder had genuinely positive motives. Now, every 30th of June is dedicated to expressing confidence in loving your look. So Next June 30th, go ahead and practice some self-love with a selfie!

There is some embarrassment in the rebranding of Schroeder’s OOTD, but what could be a better way to address the root causes of the negative self-perception problem on social media than to give a positive spin to stylized selfies. Stuck in the OOTD post can create a whole range of negative psychological problems when viewed as a value to be achieved. Framing the concept as a means of expressing confidence and joy through display is the kind of rebranding that we think social media needs.

How the OOTD hashtag evolved

Shortly after the second wave of social media began in the 2010s, popular users developed an influential culture as a way to capitalize on their large audience. OOTD posts have become a preferred method for influencers to showcase the products they are promoting, becoming a marketing tool for brands. At the same time, social media users started referring to OOTD hashtag searches for style inspiration. As “likes” have become the currency of social media, OOTD posts have become another tool of earning.

Facebook, YouTube, Pinterest, and Tumblr are the social platforms where OOTD first gained traction as a major visual social network at the time. Facebook, Pinterest, and Tumblr may have different styles, but they all focus on the same basic action – photo sharing. And YouTube was the easiest platform to share videos. So it is perfectly understandable that the most successful fashion hashtag has ever been launched on the main visual networks of that time.

With a few exceptions, it is worth mentioning that the rise of OOTD has contributed to the growth of fast fashion (and demand). Fast fashion retailers have benefited from the growing demand for new clothes. OOTD posts have increased as a steady supply of fashionable new clothes has become more financially accessible. Fast fashion companies complicate the relationship as they begin to engage in OOTD-centric marketing campaigns, further promoting the practice among their customers.

In a 2018 article published by The Guardian, stylist and activist Carin Franklin warned The OOTD trend was having a negative impact on all levels of fashion. The article cites a UK survey which found that around 10% of UK residents at the time bought new clothing. Only for posting an OOTD picture Immediately before returning the clothes. The fashion industry outside of fast fashion was hit hard by this practice at the time. Franklin further warned that buying clothes just to show off on social media is bad for the spirit of fashion, degrading our relationship with our clothes and denying us the experience of bonding with them.

In the late 2010’s, fashion brands and editorials began to use the term in the third person. This means that they will post pictures of the great outfits of models and celebrities from any point recently or in the past. A word basically refers to one Own The outfit has evolved into a broad title of any outfit that looks good and provides style inspiration.

It’s rare that a social media hashtag becomes a convenient shorthand, but that’s exactly what happened here. The hashtag OOTD became so ubiquitous in the late 2010’s that the acronym “OOTD” was used instead of “clothing of the day” in everyday conversations among fashion enthusiasts.

OOTD on Instagram

OOTD, as both an idea and a hashtag, existed for some time on various social media platforms before Instagram really launched in 2012. After 2012, Instagram was the initial home of OOTD. Like Facebook and Twitter before, Instagram originally used hashtags as a way for users to categorize their content. The most visual social media platform ever built (at the time) became the ideal residence for developing a clothing sharing hashtag.

Fashion has found its home on social media Instagram and everyone from casual users to influential multi-million followers are sharing their OOTD. The Kardashians were doing it, she was styling the spokes, and chances are you’re doing it too. Brands and editorials have entered the game, and traditional publications such as GQ and Esquire have begun posting them. OOTD has become the ultimate fashion hashtag of 2010.

At the time of writing, there were 404 million #OOTD posts on Instagram. A scroll through the top trending posts reveals a wide range of photos of clothing Lots of selfies, posed street photography, candid street photography, phone-blocking-the-face mirror shots, editorial style poses, runway style poses, pictures of kids taken by their parents, even pictures of dogs in clothes.

“Fit” has become the new short hand for outfits in recent years among fashion enthusiasts and social media editors. The term OOTD has been replaced with Big Fit, Fit Check or Just Fit. The idea is the same, though, and it really is a more abbreviated form of the word. This is a common occurrence in English where the use of a phrase conversation will become shorter over time if it is used frequently. We all get tired of saying the same thing over and over again. The evolution of Fit is proof of the enduring power of the concept of OOTD.

OOTD is TikTok

TikTok is the new frontier of fashion social media. Users have flocked to the platform for years to share, discuss and search for fashion, but brands and editorials have yet to find it. Quick snippets of video and micro-stories are more challenging mediums for fashion than photos. Yet everyday users, and increasingly influential ones, have no problem getting traction by sharing their outfits.

TikTokers are using jump cuts to show the step-by-step progress of their clothing, sometimes in a “throw it away” strategy. Others are walking and posing in runway style. They can choose to show their fit dubbed with music or they can explain their choice to their audience. The benefits of audio have opened up a whole new world of discussion style on social media. Although Instagram has a long history of audio / video, its interface is not as non-stop as Tick.

The latest evolution of OOTD in TikTok is GRWM, or get ready with me. The concept is the same but, being a video format, it focuses on assembling an outfit and often explains the reasoning behind it. It’s a user-driven hashtag, growing as biologically as OOTD a decade ago.


OOTD was one of the earliest hashtags used to share fashion ideas and inspiration on social media. It has stuck around and evolved over the past decade, standing in a variety of fit and other acronyms like GRWM. No matter what you call it, the spirit of fashion sharing remains the same – users post photos to inspire and approve of their community.

Corporate interests have tried to co-opt the term and many users have gone to the top of the trend. OOTD could contribute in part to the rise of fast fashion and has had a detrimental effect on the fashion industry. However, the net effect was absolutely positive. It’s easy to label the trend as another “look at me” moment on social media but for real users it was never about them, it was about fitting and community love.

The literal meaning of the word outfit of the day has been replaced by the spirit of inspiration adopted by the word OOTD. It has expanded the use of acronyms to identify and transcend time. Anyone wearing any outfit can ever be an OOTD. The idea behind dress sharing was and always has been an inspiration to help others find their own personal style. OOTD, in all its forms and hashtags, represents a fundamental exchange of style on social media.