RIDI celebrates her Indian heritage on latest single, “Merry Go Round.”

Music has proven not to be the only one shootIts anchor in changing times, but its compass is its true self. “When I was moving schools and changing systems, I felt like nothing was really permanent and solid,” she admits. “And that’s when I started writing and really felt connected to music. Although honestly, I never expected this to be my calling, because it was always my way of expressing myself, but over time I realized that people were responding to the way I told my story. For me, music has always been about telling your audience who you are, what you believe and what you stand for through your lyrics, melody and beats. When I write my own music, I think the most important thing I’ve learned in my musical journey is to be true to your authentic voice and listen to your inner voice.”

RIDI did more than resonate as an artist, she went viral. His first single, “Top Guy”, has been viewed millions of times He took its massive success as a green light to continue growing. “I really enjoyed the whole process of making ‘Top Guy’ and learned a lot from it and I am so overwhelmed that it has already received over 2.7 million views on YouTube. Since then, I feel like I’ve evolved and matured in my sound, so I’m excited to see how audiences respond to ‘Merry Go Round’, especially as it was made with a world-class production team, but also because it’s the first single. Which I really feel I have given my heart fully so far. I’m finally starting to discover myself, whoever that is, and see what really makes me happy. ‘Merry Go Round’ is the epitome of this realization, so I really hope everyone who listens to it can come on this journey with me.” The theme of “Top Guy” serves as a foundational influence in this process. “The essence of music is to be true to yourself. I wrote the song at a time where I didn’t really know who I was and who I wanted to be, so it was definitely an ‘awakening’ moment for me. I’m still young, so discovering myself is a big part of what I do [laughs], and music is really like my best friend that helps me do that. As we all know, life can suck, but karma is real, and what goes around will come back! As people grow up, they often feel that they have to act and speak a certain way without expressing how they feel about things happening around them. I hope that by listening to my music, people will realize that we are all on the ‘mary go round’ of experience and are all going through the same thing. I find it sad that some of my fellow Indians feel the need to hide their country and culture because of the stigma of owning it. In fact for a while I used to hide my country. I’m not proud of it, but as a kid who just wanted to fit in, I understand where those feelings come from.”

These feelings became the seeds that eventually blossomed into his latest single.” ‘Merry Go Round’ means a lot to me and I put a lot of time and effort into getting this right. Heartbreak, loneliness, love, happiness and many other emotions, are emotions that we experience from childhood and ironically, the same emotions that we experience as we grow up. So, in essence, we are all just living on a ‘merry go round’. We may choose to forget who we are for a while and explore the world around us instead, but in the end, we will always remember that we are inside, and no matter what, no one can break us. It’s so hard for me to explain the song when all I want to say is the song. It took me more than three months to finish the song completely, so it’s hard for me to explain in a nutshell!” RIDI doesn’t shy away from blurring preconceived genre boundaries. “Because I grew up in and around so many cultures, my music is definitely a hybrid of different sounds, influences and identities, which you don’t often see in music. People tend to categorize music into ‘Indian music’ or ‘western pop’ but my sound doesn’t neatly fit into one category. Instead, it takes a bit of all of that and blends it into something that I think is unique and musical, while I convey an important message through the songs I write.”

He wanted to make sure that his Indian heritage was showcased throughout the music video. “I have been a fan of Indian music since childhood, and have always loved listening to music and beats within music. Growing up in an Indian family, I was definitely exposed to many Bollywood classics and Indian favourites! So, I was very lucky in that way. But also, I personally play a huge factor in taking inspiration from tracks from the 70s and 80s! In fact, for my latest release ‘Merry Go Round’, I even worked with a British Indian producer to really bring out this ‘Indian feel’ in my new track. That’s why it was so important for me to get it out on video! Bollywood movies themselves have so many musical numbers that I had to have something that incorporated this aspect of my culture in my music videos! We actually brought in the same production team that did the amazing video for ‘Lean On’ to help bring out this Indian side. I wanted to shoot in a fort location because ‘Merry Go Round’ is still a western song and also has my western roots. And what better place to do it than a castle? So we mixed the idea of ​​a Bollywood style music video and having a castle and made a Bollywood style music video in a castle! Which is pretty cool if I do say so myself!

Ultimately, we are all experiencing cyclical patterns of the same basic emotions.” The track explores the circular nature of life and the fact that no matter what age we are or what stage of life we ​​are in, we always go through what. returns, but in different forms. We can choose to forget who we are, but in the end, we will always return to the principles that make us all who we are. A merry go round is a very round ride in itself. When we ride this ride as kids we enjoy watching it even though we go through the same points over and over again…but aren’t we the same as we grow up? We look at the news and see the same things and feel the same emotions again. We go through heartbreak again and still feel the same emotions. We eat sugar and still feel the rush of happiness again. It’s all very circular.” It’s up to us to learn – or at least, persevere. “I know I’ve made the same mistakes over and over again but I’ve also learned from many past experiences. But I’ve faced problems from the past again and not made the same mistakes but still a different one. Made mistakes. So, I think life will keep throwing problems at you until you learn to solve them and it doesn’t matter if you make the same mistakes over and over again.”

RIDI is cautiously optimistic about his musical horizons. “I find it very scary to predict the future, because nobody really knows what’s going to happen next. But right now I’m loving the reaction to ‘Merry Go Round’ and how people are reacting to this track because I think it’s my Lots of energy and love. I especially want to see how it goes on social media and see what people think and how they engage and react to the track. I have many more songs that I will be releasing in the near future, all with an Indian feel. Mixed. ‘Bichy Bichy Bang Bang’ is the next song, and for now I’ll let the title do the talking! Finally, I’m thinking of doing some live music projects in London, where I’m studying engineering. I’ll be mixing my culture with every future song I make and release. So excited to share a part!” We more than share his enthusiasm! Check out RIDI’s Spotify here.

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RIDI celebrates her Indian heritage in latest single, “Merry Go Round”. Courtesy PRO Tunes.

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